Market Timing

Why Now?

A perfect storm of technological shift and market demand.

Market Heat Index

Critical

Digital Transformation

Post-COVID hybrid work models have made cloud HRMS mandatory, not optional.

Urgency

High

Legacy Systems Failing

On-premise solutions are reaching end-of-life and cannot support modern APIs.

Risk

Critical

SMB Market Underserved

Enterprise tools like Workday are too complex and expensive for the 28M SMBs.

Demand

Growing

Technology Maturity

Serverless and AI technologies now allow enterprise features at SMB price points.

Readiness

Peak

Regulatory Pressure

New labor laws and compliance requirements are forcing businesses to digitize.

Impact

Severe

19 / Why Now?