Market Strategy

Target Market Segments

Focusing on high-value segments with urgent needs.

Total Serviceable Market

48M+ Companies

Core Segment

Small & Medium Businesses

Companies with 25-500 employees struggling with manual spreadsheets and legacy compliance issues.

Market Size

28M

Pain Point

Manual Process

Strategic Partner

HR Agencies

Outsourced HR firms managing multiple clients who need a unified, multi-tenant dashboard.

Market Size

50K+

Pain Point

Multi-Tenancy

High Growth

Tech Startups

Fast-growing teams (10-100 employees) needing scalable onboarding and modern employee experiences.

Market Size

15M

Pain Point

Scalability

Digital First

Remote-First Orgs

Distributed teams requiring digital document management, global access, and asynchronous tools.

Market Size

5M+

Pain Point

Access/Culture

15 / Target Segments