Customer Acquisition

Go-to-Market Strategy

Multi-channel approach driving sustainable growth.

Target CAC $150

Payback 1.25 mo

Acquisition Funnel

Awareness Ads & SEO

Interest Content

Consideration Webinars

Trial Free Plan

Conversion

TOP OF FUNNEL

CONVERSION

Channel Mix

100%

Strategy

Digital Marketing 60%

SEO, PPC, Social Ads

Partnerships 20%

HR Agencies, Accountants

Free Trial 10%

Product-Led Growth

Webinars 5%

Thought Leadership

Referrals 5%

Customer Advocacy

10 / Go-to-Market